All eyes on the House of Stathopoulo at Annual Trade Event
The National Association of Music Merchants (NAMM) show in Anaheim, California has been an annual tradition since 1919 and over the decades, Epiphone has never failed to make a big impression whether it was introducing electric instruments in 1939, ES-style models like the Casino in the early 60s, or last year's unveiling of the Ltd. Ed. Tommy Thayer "White Lightning" Les Paul Outfit. And as usual, this year Epiphone's exhibition area was never without a crowd.
The NAMM show gives dealers and retailers a sneak peak at new and innovative instruments like the PRO-1 Collection as well as Artist Signature Models like the Ltd. Ed. Tony Iommi SG Custom which last year had fans lining up around the building.
Here are some of Epiphone's highlights from this year's NAMM Show:
The Critics Speak!
"Epiphone nails it!"
Over the last few months, Epiphone has been wowing critics with instruments from every category. Guitar World's Chris Gill presented the Ltd. Ed. Gary Clark Jr. "Blak & Blu" Casino the magazine's Platinum Award calling it "by far the best Casino I've ever played." Guitar World also singled out the Tamio Okuda Coronet with its prestigious Gold Award saying it "nailed the authentic feel and vibe of a vintage Epiphone."
Guitar Player loved the Ltd. Ed. Joe Bonamassa Les Paul with Bigsby® calling it "flawless" in their new February 2016 Editor's Pick Award. Lee Malia of Bring Me the Horizon got the attention of Guitar & Bass who gave his Ltd. Ed. Lee Malia Les Paul Custom the 2015 Gear of the Year Award. And last but not least, the February 2016 issue of Vintage Guitar praises the new Sheraton II PRO as "buttery" with "tone -- and style and build quality -- that you get for the price is hard to believe."
New Acoustics for Spring 2016
Introducing the Ltd. Ed. EL-00 PRO Mahogany and Ltd. Ed. EJ-160E
NAMM 2016 was also the formal premier of the Epiphone Ltd. Ed. EL-00 PRO Mahogany and Ltd. Ed. EJ-160E.
The EL-00 PRO Mahogany is the ultimate Epiphone blues box that's perfect for fingerpicking and slide and features a solid Mahogany top with true acoustic amplification with the Fishman™ Sonitone™ soundhole preamp and Fishman™ Sonicore™ system.
The Ltd. Ed. EJ-160E brings back one of the legendary guitars of rock n' roll with the same classic mid- 50s design but now with a Solid Spruce top and an Epiphone Stacked P-100™ pickup.
The Masterbilt 2015 AJ-45ME Acoustic/Electric brings the legendary J-45 round shoulder jumbo to the Masterbilt family. And the new Dobro® Hound Dog M-14 Metalbody Resonator guitar is Epiphone's best resonator yet and features a Bell Brass body with Nickel Plating.
Epiphone PRO-1™ Performance Packs with Rocksmith™
The fastest way to learn guitar!
Epiphone's worldwide dealers and fans alike got to see the new PRO-1™ Performance Packs up close. Featuring the PRO-1 Les Paul Jr. and the PRO-1 Explorer, each PRO-1 Performance Pack comes with Rocksmith--the fastest way to learn guitar--for the ultimate electric pack for new players.
And with Rocksmith plus the included Real Tone cable (a $79 value), you can plug-in to the revolutionary video experience that since 2011 has taught millions around the world to play guitar while also offering a superior sound experience with built-in digital effects through either a PC or MAC that blows away most small amps found in other packs.
Electar Inspired by "1939" Century Lap Steel Outfit
Epiphone's Electar Inspired by "1939" Century Lap Steel Outfit is a one of a kind reissue of the Art Deco styled Hawaiian lap steel guitar that has become a vintage collector's favorite. Featuring a one-piece Mahogany body and neck with an Ebony finish, Epiphone blade pickups, and a traditional "1939" Art Deco Replica inlay design with 28 frets that are properly set for great intonation at any position. Watch GRAMMY winner and multi-instrumentalist Fats Kaplin take the "1939" Century through its paces.
Exclusive Artist Models
Epiphone continues its superb artist signature series with the new Jeff Waters Annihilation-II Flying V Outfit and the Ltd. Ed. Björn Gelotte Les Paul Custom. Jeff and Björn each designed their signature instruments alongside Epiphone's award winning luthiers in Nashville, TN to create custom one-of-a-kind artist models that make any level player feel like a pro.
Keep visiting Epiphone.com for more sneak previews from NAMM what's coming in this Spring!