Centered around the theme “Believe in Music,” the 102nd NAMM Show opened today, bringing together a record 1,340 exhibiting companies, a record number of international attendees and thousands of retail buyers for the music products industry’s largest annual event in the United States.

Show organizer NAMM, the International Music Products Association, expects to attract approximately 70,000 attendees over the four-day period, exceeding last year’s record attendance. The show, which runs today through January 18 at the Anaheim Convention Center, is open to members of the international music products industry and media who cover musical instruments and products.

Epiphone will have a HUGE presence both on the show floor and at the Saturday Night "Thorns and Metal Show" featuring live performances by The Thorns, Speed Kill Hate, Mink and others. Here are a few pictures from Friday.