Trade Channel Support Representative Brad White has been
with Epiphone for over three years. So what does a Trade Channel Support
Rep do? In Brad's own words, "My job is to promote the sell-through of Epiphone
Instruments on the dealer level. This is accomplished through knowledge which
might include on-site product training, promotional events, phone support
or a host of other things."
from Montgomery, Alabama, Brad lived in Colorado for several years before
moving to Nashville where he was hired as a Guitar Inspector in the Epiphone
Distribution Center. "I learned so much from those guys", Brad continues.
"I knew a little about guitars and set-up in general but we have some amazingly
talented people that are great teachers as well. It was a great working
experience and I never thought I would learn so much about guitars. It really
helped me in my new position."
Like a lot of people from his generation, Brad was influenced
to play guitar by guys like Eddie Van Halen and Randy Rhoades but he also
considers Widespread Panic, REM and Barrow & Chipman (a little known
duo from Colorado) as inspiration.
Brad added, "I'm lucky to work for a guitar company, which
is cool enough, but I also get to work with some amazingly talented people
who make my job even more enjoyable."
Talented people like Brad are what make Epiphone the great
guitar company it is!