Trade Channel Support Representative Brad White has been with Epiphone for over three years. So what does a Trade Channel Support Rep do? In Brad's own words, "My job is to promote the sell-through of Epiphone Instruments on the dealer level. This is accomplished through knowledge which might include on-site product training, promotional events, phone support or a host of other things."

Originally from Montgomery, Alabama, Brad lived in Colorado for several years before moving to Nashville where he was hired as a Guitar Inspector in the Epiphone Distribution Center. "I learned so much from those guys", Brad continues. "I knew a little about guitars and set-up in general but we have some amazingly talented people that are great teachers as well. It was a great working experience and I never thought I would learn so much about guitars. It really helped me in my new position."

Like a lot of people from his generation, Brad was influenced to play guitar by guys like Eddie Van Halen and Randy Rhoades but he also considers Widespread Panic, REM and Barrow & Chipman (a little known duo from Colorado) as inspiration.

Brad added, "I'm lucky to work for a guitar company, which is cool enough, but I also get to work with some amazingly talented people who make my job even more enjoyable."

Talented people like Brad are what make Epiphone the great guitar company it is!