Musical giant Gibson Guitar has joined the 2004 CEA (Consumer Electronics Association) "Techknow Overload" College Tour. The tour offers consumer technology companies an unparalleled opportunity to showcase their products to tech-savvy students throughout the nation. Gibson Guitar, the leader in the musical instrument industry has joined CEA In presenting the only campus technology tour this Fall. The "Techknow Overload" (TKO) College Tour began in mid-September and continues through the middle of November. During that time 24 colleges will be visited. The schedule is:

Purdue University

9-14-04

W.Lafayette, IN
Kent State University

9-16-04

Kent,OH
UMass-Amherst

9-21-04

Amherst,MA
UMass-Boston

9-23-04

Boston,MA
College Fest/Boston

9-25-04

Boston, MA
College Fest/Boston

9-26-04

Boston, MA
Ball State

9-28-04

Muncie, IN
Wayne University

9-30-04

Detroit, MI
Rutgers University

10-04-04

New Brunswick, NJ
Temple University

10-05-04

Philadelphia PA
George Washington Univ

10-07-04

Wash, DC
Univ of Maryland

10-11-04

College Park, MD
George Mason Univ

10-12-04

Fairfax, VA
UNC Charlotte

10-14-04

Charlotte, NC
Univ of Louisville

10-18-04

Louisville, KY
Virginia Tech

10-20-04

Blacksburg, VA
Old Dominion University

10-25-04

Norfolk, VA
Clemson Univ

10-27-04

Clemson SC
Georgia Tech

10-28-04

Atlanta, GA
University of Florida

11-01-04

Gainesville, FL
University of Central Florida

11-02-04

Orlando, FL
Florida Int'l Univ

11-04-04

Miami, FL
Florida State

11-08-04

Tallahassee, FL
Auburn Univ

11-10-04

Auburn, AL
Univ of Georgia

11-11-04

Athens, GA

As a sponsor of the tour, Gibson Guitar will be involved in several exhibits and special events at each stop. "The Ultimate Dorm Room" will feature a Gibson Les Paul Studio and an Epiphone EJ-300SCE guitar with a case. All attendees have a chance to enter to win the contents of the entire "ultimate dorm room."

The Gibson/Epiphone Interactive Tent at the CEA Pavilion will give attendees hands-on experience in playing and enjoying a mixture of Gibson USA and Epiphone guitars. The Epiphone Collegiate Guitar model will also be featured and college students have a chance to feel like a rock star everytime they stop by to play the popular instruments.

At each of the 24 colleges, Gibson Guitar will host the most exciting event of the tour. The Gibson/Epiphone Ultimate Guitar Player Competition will identify the best guitarist on campus. An on-site competition will help choose one guitarist from each of the 24 colleges. Each of the 24 winners will be invited to Panama City Beach during Spring Break to compete in a special event that will name the grand prize winner as the "Ultimate College Guitarist" of all time. The winner will receive a Gibson Custom Les Paul '59 Reissue, a Gibson Goldtone GA30 Electric Guitar Amp, a Gibson J-45 Montana Guitar and an Acoustic Amp.

For information and updates on Gibson Guitar's involvement of the CEA 2004 "TechKnow Overload" College tour go to www.tkotour.com.