If the world were right, Paul Weller
would be in Rolling Stone
more often than he is. And though all of us at Epiphone think of Paul first as a musician and second as a fashion/Modfather, if wearing some fine duds is what it takes to put him in the spotlight in the U.S., then we'll take it.
Clothing designer John Varvatos is featuring Mr. Weller and fellow hip rocker Miles Kane of the Arctic Monkeys in a new fall campaign for--you guessed it--fine duds. And photographer Danny Clinch, one of the best modern shutterbugs around, took the soon-to-be iconic shots.
"I think he's one of the most iconic singer-songwriters in the world," Varvatos told Rolling Stone
. "He's an ever-changing man; he's always on the move."
Paul Weller was impressed by the mod look as a lad, admiring record covers by The Who and The Small Faces. "That look is very deep in the English psyche. For the last 50 years, it's existed in one shape or permutation," said Weller. "I think it's just in our culture, and it keeps adapting and changing. Maybe musicians adapted it, but I think it really is a street look. They got it from people in their audiences."
Pick up Weller's latest album Sonik Kicks
and find him on stage with a Casino
or a vintage Epiphone "Dwight"
at your earliest opportunity. Read Weller's interview here