Epiphone is once again rockin' SXSW in style with back-to-back events throughout Austin. The annual music and film festival is in full swing and Epiphone kicked off the festivities for the music portion by announcing it has signed on to be the first anchor sponsor of MyMusicRx, the flagship program of the Children’s Cancer Association.
MyMusicRx provides bedside and online music medicine programs delivered free of charge to hospitalized kids of all ages and diagnoses. The program offers a state-of-the-art music cart and trained music specialists who play music for kids and their families. Epiphone helped sponsor the 5th annual You Who Are About to Rock, the family-friendly showcase hosted on the main stage of the Fader Fort where kids got a chance to decorate Epiphone Les Pauls.
Next up, Epiphone took the Gibson Brands bus to Willie Nelson's Luck Festival held at the Luck "ranch", the former movie set for Red Headed Stranger that Nelson bought to use as an annual get-together for friends and family. Arts, crafts, food trucks, and even the Third Man Records rolling record truck offered attendees everything they need to stay on their feet for 10 solid hours of music over several stages. Epiphone set up their Masterbilt Century Airstream trailer right in the center of the action and the Century archtops didn't have a moment's rest once the festival opened. Stay tuned for more updates from the festival soon.