You may have noticed that our most recent print ads include an odd-looking small square graphic and the text "Scan QR code to find out more!" Like many, you may also be asking yourself what a QR code is.
QR (short for Quick Response) codes are two-dimensional barcodes that can be read by dedicated QR barcode readers. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, or open a web page in the phone's browser.
The Emperor Swingster ad pictured here (in the current issue of Guitar Player) includes a QR code and, if scanned, will take the user to a specific web page with more information about the Emperor Swingster. It's a cool new technology that we will be using more in the future.